![]() We’re more concerned with the other page: You’ve heard me complain about this before.īut screw that (and them). ![]() Remember when the proto-mommy bloggers started wringing their hands about this one? Yeah, around then. This had continued into the mid 2000s, when dwindling toy sales and some bad press convinced them to let it die. In particular, JCPenney had kept their toy department on the catalog, even when most of their stores had deleted it from their floor plans. We were definitely transitioning to the online era, but for a little while, we still had that icon of childhoods long past: the store catalog. There were dozens of new startup companies and lines, and retailers overall were a lot more receptive to filling up their toy aisles than they are today. In the early 2000s, you could say we were in a bit of a golden age in toy collecting.
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